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 March 2009 Newsletter Minimize
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Rooster Morris
PO Box 269
Rockdale, Texas 76567
800-866-2685
News & Views
March 2009
 
 
A Look at Reading Habits
in Schools, Libraries, and Homes
Across America
April 2008
 
 
     I once heard a professor speak on the subject of extinction. He spoke of cataclysmic episodes that other scientists talk about, but one thing this fellow said stuck in my mind. He said many times extinction is a gradual process of one species not doing as well as another species, and over time they simply disappear. What does this have to do with reading in America? In the following newsletters I am going to share some of our experiences of working in the field of literacy. Could a fluent, reading population really be in danger of extinction? Let's take a look.
     I travel all the time reading to kids. My mission was sparked by a couple of things. One, I like performing for kids and inspiring them to read. That is rewarding in itself, especially when you hear that you've made a difference in a child's life. Turning non-readers into readers is like getting extra hot fudge on your ice cream--very sweet and satisfying!
     The other reason that I embark on these countless journeys across America is my continual reaearch on reading interests and levels in our schools and public libraries. This has evolved into my delving into human psychology on the subject of literacy in the modern, changing world. Why do some adults understand the value of enhancing a child's interests in reading, while others are totally complacent? Why are some children avid readers while some miss out on this golden opportunity? After nine years of traveling and reading to nearly five million kids, a few things have gelled in my mind. What I have learned and experienced out in the real world has become clear enough to share with you.  
     We've all heard the occasional news reports stating high school graduates weren't able to read in such and such school somewhere. From what we have seen, this is probably true, as painful as it sounds. I recently attended a PTA conference and became acquainted with the people in the neighboring booths. One gentleman from the Crime Stoppers' booth was quite interested in our products and delighted in our mission of helping children get excited about reading and writing. He told me the one common factor with kids who get into big trouble, especially those who are involved in dangerous gang activity, is: THEY CAN'T READ. Hearing words like that certainly inspires me to work harder.
     Some parents, schools, and libraries are jumping with excitement about reading. Books are looked upon as a smart investment. One thing that is always present in these successful situations is high energy leaders that are exemplary role models. They are leaders that teach by example. The students are excited, the teachers are happy, everybody is focused on their goals.
     On the other side of that coin, I've seen the opposite in human behavior. When no value is placed on books, or no understanding for the importance of enthusiasm about reading, there is a deficiency in learning. No enthusiasm for books or children's traffic in a library equals no reading. In some homes, books are looked upon as a dead expense. No books in the home equals no reading. Therefore, the only example kids have to emulate is to not read--just do what everybody else is doing. Or not doing...
     I have witnessed parents who take tiny toddlers to a library reading show and even go so far as to buy books. What is astounding is the number of parents and children of elementary age that don't attend the programs. Perhaps the dangerous assumption is, The kids are being taught to read in school, so they don't need the library anymore. Could it be as simple as that?
     What can we do?
     Going back through my early memories as a performing author, I was complimented by an elderly couple, "We like what you're doing for the kids. Our mama and papa read to us every night after supper. That's how we learned to read." Their comment put me on the road to understanding this simple concept: Verbs make a difference. Nouns do not.
      Some of my reading rally audiences are from five hundred to a thousand students at a time. I learned quickly that if I was going to inspire or motivate children to read, it would take energy and enthusiasm. Before I go out on stage to do a show, I tell myself that I am a verb and not a noun. I have the action and energy to compete with any TV show, video game, Wii, or iPod. You can too!
     In some schools, the attention span of students is short. They are not accustomed to being read to. To create curiosity and engage them into the story, I ad-lib a sound effect or exaggerate a character voice. I turn up the enthusiasm. I do everything that I can so that the children see me having a great time with a book in my hand. I connect fun with reading every step of the way. Why? Because reading is strenuous for some. It is as difficult as a vigorous exercise. If I demonstrate how much fun reading is, a child might try it, if given the opportunity.
     No doubt the competition is fierce. TV, video games, cell phones, and the next new, exciting thing that's on its way to seize people's time and attention are here to stay. All of these things have become a way of life. How do we make reading a way of life?
      I've heard other authors lecture to kids saying, "Turn off the TV and read." Good advice, but how many people do what you tell them? People tend to do what they see someone else do.
     I've found the schools that are 'Succeeding with Reading' are the ones that have leaders setting the example--real verbs. In one school, the principal starts the day by reading to all the students over the intercom. Another school had a reading restaurant in the library--complete with decorations and costumes. The smaller children choose from a menu of books and the older students, dressed in waiter attire, read the selected books to the delighted listeners. I witnessed tremendous excitement from all of the students when it was their turn to go to the library. There is a multi-layered value here. While all the kids benefit from the experience of reading aloud and listening, it also demonstrates the best example: PEOPLE READING TO PEOPLE.
      Until next time, pick up a good book and read to someone for a few minutes!

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Programs & Schedule

 
Chat with an Author
 
Our newest program allows students to chat with Rooster via Instant Messenger. Your students can compile their questions and Rooster will answer them. Sessions are 30 minutes or one hour. Rooster uses Windows Messenger but is willing to use other programs if necessary. 
 
Teacher Workshops
 
Rooster has developed a workshop just for teachers that includes the teachers writing as a modeling exercise. Rooster has found that when he gives a writing workshop and the teachers write with the students, the students perform better. Teachers have said, "Thank you for the fresh new ideas. I can use them every day!"
 
Author Visit
 
This hour-long interactive program enriches education! Rooster instills the positive belief in children that they can write, make music, be artists, and really create! Rooster's program uses both voice and instrument to reach children because he realizes that different children respond to different art forms. Regardless of the medium, his message is clear: the ability to read is the power to succeed, and the power to create lies within each of us.

Staten Island

 
Rooster interacts with the audience by asking volunteers to help him perform some of the songs from the Axle Galench series. The kids get to share the microphone and perform in character while the audience cheers them on!
 
Rooster also performs readings from his books, bringing the characters to life with his amazing voice abilities. The intriguing and compelling story of Axle Galench becomes a personal experience as the audience enters into the saga of this little boy's journey into the land of Bedlam. What better way to show your students how much fun reading can be than to watch a published author do just that?
 
Targeted audience is 1st grade to adult.
 
Writing Workshop

This 60-minute session helps students with the writing process. Beginning with getting those first great ideas down on paper in list form, to adding dialogue, and then writing an actual essay based on an imaginary event, this workshop gives students skills that will last them a lifetime.  Rooster will ask for volunteers to read their stories to the group. This workshop is a GREAT CONFIDENCE BUILDER for students and teachers, alike!
 
April 2008 
PERFORMANCE SCHEDULE
 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
March 10, 2009
      La Grange Elementary
      La  Grange, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
March 14, 2009
      Best Little Cowboy Poetry Gathering
      La Grange, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
March 27, 2009
      DeZavala Elementary
      Baytown, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
March 31-April 3, 2009
      Texas Library Association Conventtion
      Booth 1037
      Houston, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 18, 2009
      PTA Vendor Fair
      Mesquite, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  
April 20, 2009
      SY Jackson Elementary
      Albuquerque, New Mexico
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 21, 2009
      Hodgin Elementary
      Albuquerque, New Mexico
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 22-24, 2009
      New Mexico Library Association Conference
      Albuquerque, New Mexico
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
April 24-25, 2009
      New Mexico Reading Assoc. Conference
      New Mexico State University
      Las Cruces, New Mexico
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
May 7, 2009
      Alba-Golden ISD
      Alba, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
May 8, 2009
      Fruitvale ISD
      Fruitvale, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
May 22, 2009
      Dr. Green Elementary
      El Paso, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
May 27, 2009
      Wills Point ISD
      Wills Point, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
May 29, 2009
      Hawthorne Academy
      San Antonio, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
June 10-12, 2009
      TEPSA Conference
      Austin, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
June 22 & 23, 2009
      Hutchinson County Library
      Borger, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
October 9-11, 2009
      LC Cowboy Symposium
      Ruidoso, New Mexico
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
November 2-3, 2009
      Globe-News Center for the Performing Arts
      Amarillo, Texas
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
Here is a list of locations interested in booking Rooster for this year who need to combine travel expenses with other schools to help reduce
costs:
   
   Birmingham, Alabama
   Miami, Florida 
   Athens, Georgia
   Indianapolis, Indiana
   Council Bluff, Iowa  
   Louisville, Kentucky
   Tulsa, Oklahoma 
   Salt Lake City, Utah 
 
For more information about Rooster's programs, visit LBW Media or call 800-866-2685.
 
For special pricing options, email: jody@laid-back.com.
 

Video & Media

  To watch Rooster's videos on YouTube, click on the appropriate link below:

 
 
 
To download and read media articles, click here. The articles are listed on the right side of the page.

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Land of Enchantment Award Nominee

April 2008
 
Axle Galench in Search of Barnsfoggon 
has been named to the
New Mexico Land of Enchantment
Award Reading List
 for 2009-2010!

Fingerprints & Grant Money  

Senate Bill 9
 
Schools in Texas who are complying with Senate Bill 9 will be glad to know that Rooster is now registered, fingerprinted, and on file. Senate Bill 9 requires anyone that has contact with public school students to have their fingerprints on record with the DPS effective January 1, 2008.
 
Texas Schools, Libraries, & Non-Profits...
 
Did you know that you can apply for a mini-grant from the Texas Commission of the Arts? It's true! The TCA grants up to 50% of fee and expenses. For more information, call 512-463-5535 ext. 0.
 
Other Grants
 
Schools in Arkansas, Kansas, Missouri, Nebraska, Oklahoma, and Texas can apply for grants from the Mid America Arts Alliance. For more information, call 816-421-1388. 
 
For schools who are feeling
the budget crunch (and who isn't?)...
 
We have over 15 years of experience helping schools raise money for author visits. Call Jody today if you would like to discuss fundraising ideas. 800-866-2685.
 
Fundraisers
 
Jody works with Avon and Cookie Lee to provide fundraisers for schools. Call today for details on how to earn up to 40% profit from your school's sales.
 

TCA Deadlines

Rooster is on the TCA's Touring Roster. This means that schools and libraries can apply for a mini-grant to help cover Rooster's fee and expenses.
 
 
For performances occurring
June 15 - August 31, 2009,
the application deadline is May 1, 2008.
 
There are special funds available for programs hosted in the Rio Grande Valley and in the Midland / Odessa area.
 
For more information about mini-grants, you can call TCA at 512-463-5535 ext. 0, or call Jody at 800-866-2685, or email jody@laid-back.com. You can also visit our FAQ.
 

Quotes from the Audience


"Mr. Morris' workshop helped me. My list was very helpful. It helped me write a good story."
 
Thayanie S.
Student
Staten Island, New York

~~~~~~~~~~~~~~~

"Rooster was great! He really captured the students and created images that came alive in their minds! The students were sitting on the edge of their seats the whole time! Thanks for all your help in bringing him to our school!"

David Ehler, Principal
La Grange, Texas

~~~~~~~~~~~~~~
 
"We had such a wonderful day on Saturday. I thoroughly enjoyed your presentations and our conversations. The children were ecstatic!"
 
Lisa Youngblood
Librarian
Harker Heights, Texas
 
~~~~~~~~~~~~


"We read your first book in the newspaper and it was really exciting. We can't wait to read the second book and we hope your third book comes out soon. We want to know what is happening with Axle."

David C.
Student
Staten Island

~~~~~~~~~~~~~~

"You are the best writer ever! Axle Galench and the Gate of No Return is magnificent. I read it in 3rd grade and I just loved it. I can't wait to read all of your books. I loved watching you play the fiddle too. It looked like you really loved to play the fiddle. You should because it took a lot of work to learn it. Thank you for coming to our school and I hope you can come back again. See you in your next book."
 
Kristen P.
4th Grade Student
New York

~~~~~~~~~~~~~~~

"Thank you so much for visiting our school and for your fabulous presentation! We thoroughly enjoyed the Writer's Workshop as well. We look forward to your third book and your next visit to New York!"
 
Debbie Perl
4th Grade Teacher
Staten Island, New York
 
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Rooster's Bookshelf

People are always asking what Rooster is reading, so this new feature will include the list of books on his nightstand and his desk.

 

Here is Butch By Vera Skelton Morris

The Lombardi Rules by Vince Lombardi Jr.

Body Reflexology by Mildred Carter & Tammy Weber

The LS Brand by Dulcie Sullivan
Quiet Strength by Tony Dungy
 
Here Lies the Librarian by Richard Peck

The Tipping Point by Malcomb Gladwell
The Basic Writer's Book by Agee Kline

The United States of Poetry - An Anthology

Consumer Reports Magazine

Stephen King On Writing
Axle Galench Books

You can buy Axle Galench books from the following companies:

Amazon.com
Axle Publishing Company, Inc.
Baker & Taylor Books
Follett Library Services
LBW Media, Inc.
Perma-Bound Books

Renaissance Learning has A/R tests for both books at their website.

We are so excited about TLA this year! Be sure to stop by booth #1037 and April 2008register for some free Cookie Lee jewelry and a Bling Bag. If you haven't heard of Cookie Lee, you need to check it out--it is a must see!

See you there,
 
Rooster Morris and Jody Logsdon
LBW Media, Inc.
 
 
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